Light Up the Streets
by Maria Bertrand
Ladies, what is the easiest thing to do when you want be active? Easy – go for a walk, run or jog. After a long day at work, taking care of the kids, managing a household or just managing your life, you’ve decided you need a little “you” time so you head out for an evening endorphin boost. You know that wearing dark colors makes it harder for all those distracted drivers out there to see you, so you throw on a hot pink hoodie and head out. I give you credit, it’s better than black, but you’re still hard to spot. Just like being out at a party and wanting to catch someone’s eye, you want to do the same with every driver. And, unfortunately, your pretty pink hoodie, or even a fluorescent bra top, isn’t enough to get you noticed.
Nowadays, more than ever, people are distracted while driving. With everyone looking down at their cell phones and turning up the volume to their favorite songs, it makes running, or even walking in the dark, dangerous business. A few extra seconds that a driver sees you can mean the difference between life and death. The question is; how do you get them to see you? Short of wearing a crossing guard uniform, what’s a girl to do?
Don’t worry, we’ve got you covered. We’re here to make sure that, before you leave for that evening jog, you put on a final touch. No, I do not mean hitting the make-up counter at Macy’s for a water proof face before pounding the pavement, (even though every girl wants to look good), the final touch I’m talking about is something that will, literally, catch the eye of a texting driver. Empower™ is fashionable reflective gear designed to complement the most conservative, or even the sassiest, running outfit. Created specifically for women, Empower™ is your first line of defense against the darkness and distracted drivers.
Empower™ gives you options; from a vest, headband, wrist band or body wrap made with dry fit material and reflective ink, these colorful, washable and easy slip on pieces go with any outfit. Ladies, get out those pretty pink hoodies, fluorescent bra tops and sexy purple running pants, and remember to slip on a little something extra that will really make you stand out.
To all my fellow run/walk/ jog-ing mothers, working women, wives, partners, sisters, daughters – stay safe out there and keep looking good! Superwoman isn’t the only gal who can save the world and look hot while doing it! We take your safety seriously and so should you. Empower™ yourself.
